‘There’s no such thing as a free ride’. While everyone in Hawaii is eager to believe that they were being over-charged for inter-island air fares, the truth is that it costs between $50 - $60 per seat to fly those flights. The $9, $19, and $29 fares of go! airlines were sold below cost. The 50 seat planes that Mesa flies are some of the most expensive planes in the country to operate. Nobody wants them, including Mesa’s soon-to-be former contract partner, Delta Airlines. That’s the reason that Mesa brought the planes to Hawaii in the first place: to get rid of them. Mesa’s predatory pricing, along with mis-management and poor decision making* by Aloha’s CEO David Banmiller, and its board of directors — who include none other than Gordon Bethune of Continental fame — are directly responsible for Aloha Airline’s demise.
The people of Hawaii thought they were getting a good deal from go! Airlines. In the end, because of Mesa Airlines’ illegal and unchallenged predatory pricing practices used to put Aloha out of business, we will all pay. So far the state tourism authority has spent money from its $5 million emergency fund to get stranded passengers home. There were thousands of hotel and tour cancellations, as much as $50 million may be spent from the unemployment fund and other programs to assist the displaced workers.
Mesa’s headquarters are in Phoenix, Arizona. Mesa, its managers, and the bulk of its employees all pay taxes there. The next jobs that most Aloha Airlines employees take will probably pay less than they were making at Aloha, meaning they will pay less income tax to the state. Multiply that by 2,000 and the state’s treasury is going to take a big hit next tax season. Those 2,000 people will buy less goods in Hawaii, perhaps sell their house, or worse, have it foreclosed upon, causing the housing market to slow even more. They may have to declare bankruptcy, and in the end they may have to leave the state altogether.
Next, the price of interisland tickets will go up, probably to the $200/ round trip range.
The Federal and State government’s failure to properly regulate and oversee the inter-island air market will eventually cost the taxpayers tens if not hundreds of millions of dollars.
Enjoy those cheap tickets folks. You will be paying for them soon enough. In fact, we all will.
* When Aloha was in bankruptcy 2 years ago they concluded that they would have to reduce their relative inter-island market presence from 50% inter-island/ 50% mainland to something like Hawaiian’s 20% inter-island, 80% international/ U. S. Mainland. Instead, their response to go! Airlines’ entry into the Hawaii market was a ‘deer-in-the-headlights’ strategy of doing nothing. And by nothing I mean making the same mistakes that airlines have made for the past 80 years: lower prices and increase capacity in response to a competitive threat. Mesa CEO Jonathan Ornstein knew that Aloha would have this mindless, suicidal response, and that Aloha Airlines would eventually die because of it. Hopefully in the future airlines will be able to use this information and not demonstrate the same lack of managerial aptitude and vision that Aloha’s CEO David Banmiller has demonstrated.
If, on the other hand, Aloha’s strategy was to auger the plane into the ground as hard as possible to extract more damages from Mesa in the upcoming lawsuit by Aloha, then they made a bad decision there, too, as Mesa Airlines is soon to be defunct, so there will be no one to sue or collect from.
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